Why exhibit?
- Belarusian catering market is constantly growing, and is still full of opportunities. In 2014, 400 restaurants and cafes have been opened in the country
- The show is strongly supported by the government, providing the latest information about doing business in Belarus
- The event delivers promising contacts together with inspiration with the power to transform your business
- EXPOFORUM Exhibitions is a reliable partner. We offer cost-effective exhibiting options and constantly develop loyalty programs for our customers
- HoReCa. RetailTech is an ideal platform to launch new products, contact existing and potential buyers, attract agents and distributors, and garner brand awareness
Why Belarus?
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The high degree of unawareness among the majority of western countries about Belarus (middle-sized Eastern European country, counting about 10 million inhabitants) is probably hiding one of the best business environments in its region.
- Being the main frontier of the Eurasian Economic Community customs union with the European Union, business in Belarus is the access gate to a market with over 200 million potential consumers.
- Thanks to its integration with Russia and Kazakhstan, the goods crossing its customs can arrive to Central Asia and the Russian Far East without having to overcome any significant trade barriers.
Market overview
(based on the marketing research of Belarusian hospitality market in 2014)
- between 1995 and 2014 the number of public catering objects in Belarus has increased from 9,300 to 14,000;
- between 2000 and 2014 the number of restaurants has increased from 351 to 480, cafes – from 1014 to 1700, and bars – from 802 to 1221;
- between 2009 and 2014 the number of fast-food restaurants doubled to 43;
- only in 2014, 400 restaurants and cafes have been opened in the country, which proves the stable growth of Belarusian catering market.
Testimonials
Vyacheslav KLISHEVICH, Director of IoniaBel Company says: "For us, the exhibition HoReCa. RetailTech is fully working, and we take part here traditionally. There is never ever empty space at our stand – excellent possibility to meet and negotiate with our partners of long standing as well as make new clients' acquaintance. Because you know, prior to opening of new facility, restaurateurs and hotel keepers surely visit the exhibition even if to the end that have an idea who are main players in the market. But the rest things are depend on Exhibitor’s professionalism".
Marina MALASCHENKO, Head of sales department of VeLS Company says: "HoReCa. RetailTech-2014" is became for Us one of the very effective exhibitions lately. It would like to make special mention of positive tendency of late to hold master-classes by the chiefs on using different kinds of equipment at the stands. Visitors show big interest in them. It makes glad that suppliers are ready to keep additional expenses for demonstrating the result of offering equipment work".
