 |
May 2 – 5 | FURNITURE FORUM |
PROGRAMME*
of seminars, presentation, master-class of Furniture Forum - 2012 |
corrected in accordance
with the 10th of April, 2012
|
20/2 Pobediteley av., Soccer roofed arena, Minsk
Participation in the programme of seminars is free of charge, required pre-registration. Fill up and send application for participate in seminars till 30th of April, information about changes in Furniture forum is on website of EXPOFORUM, Exhibition Company http://www.expoforum.by/en, tel./fax: (+375 17) 314-34-30.
2nd – 4 th of May 2012
|
| 11.00 – 18.00 |
Demonstration of instrumental-technical systems FESTOOL
Venue: Stand of representatives of FESTOOL |
| 11.00 – 18.00 |
"Furniture Design”, thematic exhibition of the literature
Venue: Stand of Republican Scientific and Technical Library |
| 11.00 – 18.00 |
Presentation of National premium in marketing "The Energy of Success"
Organizer: “Gildiya marketologov”, civil society organization
Venue: On the stand |
2 nd of May, Wednesday
|
| 11.00 – 18.00 |
Competition of the best examples of furniture and accessories "National recognition"
Questioning of visitors of the forum
Organizer: EMAS Belarus, Belarusian office of an international group of companies EMAS Group
Venue: Exhibition Pavilion |
| 13.00 – 13.30 |
Official Inauguration of Furniture Forum
Venue: Protocol stage |
| 14.00 – 15.00 |
Competition “Miss Furniture Forum”. Defile of contestants
Organizers: company PR Solutions, Expoforum, Exhibition Company
Venue: Protocol stage |
| 15.30 – 17.00 |
Seminar “The atmosphere of retail space, neuromarketing and service standards” by Natalia Popova, head of the "Retail" department, business coach of consulting group "Here and Now" on the merchandising and advertising in retail and Vitalii Karpesh, consultant in the field of sales management, business coach of consulting group "Here and Now".
Organizer: consulting group "Here and Now"
Venue: conference hall ¹ 1 |
| 15.30 – 17.00 |
“Design at the Academy of Arts in Katowice”
Presentation of the faculty of design of the Academy of Arts in Katowice, Poland by Anna Pol. She is working at the Academy of Arts in Katowice, specialty "design", and organizing cultural events in the field of visual design
Organizer : committee of DESIGN WEEK MINSK 2012
Venue: conference hall ¹ 2 |
3 rd of May, Thursday
|
| 11.00 – 18.00 |
Competition of the best examples of furniture and accessories "National recognition"
Questioning of visitors of the forum.
Organizer: EMAS Belarus, Belarusian office of an international group of companies EMAS Group
Venue: Exhibition Pavilion
Finale of competition “Miss Furniture Forum”. Rewarding of winners
Organizers: company PR Solutions, Expoforum, Exhibition Company
Venue: restaurant-club "Orion" (entrance by invitation only) |
| 12.00 – 14.00 |
Conference "Acrylic Stone Staron ®. Innovation in action "
Unlimited possibilities to create the interiors of apartments, bars, cafes, restaurants, hotels and shops. Invited designers, architects and project managers
Organizer: company Plastgrupp
Venue: conference hall ¹ 1 |
| 15.00 – 17.00 |
Seminar “Trends in development of the furniture market in CIS”
Organizers: magazine “Furniture Professional”, Expoforum, Exhibition Company
Venue: conference hall ¹ 1 |
| 11.30 – 13.30 |
Practical seminar “Innovative methods of promoting products and services for export” by Ekaterina Osinovskaya, specialist for Export Promotion with experience of promotion of enterprises through the e-markets
Seminar will be useful for directors of the enterprises-exporters of furniture, heads and specialists of department of marketing, sales and traders. At the end of seminar issue a certificate
Seminar questions:
Part 1:
- concept of “electronic commerce”. What is it and how it may be useful for export promotion of products and services
- web site in terms of attracting customers from abroad: for and against. What does the company hold back on the promotion of sites?
Part 2. Practice
- e-markets. Review of existing sites in Belarus, selection criteria of e-markets
- analysis of demand for the textile products through the e-markets
- success history of Belarusian enterprises. Practical examples of exports increased of Belarusian goods
Organizer: Project ALL.BIZ
Venue: conference hall ¹ 2 |
| 14.30 – 15.30 |
Lecture “Design in practice” by Andzej Sobas – designer (industrial design, ergonomic design specialization) deputy dean of design faculty at the Academy of Arts in Katowice
Organizer: committee of DESIGN WEEK MINSK 2012
Venue: conference hall ¹ 2 |
|
4 th of May, Friday
|
| 14.00 – 17.00 |
Master-class “Secrets of successful sales of furniture companies” by Sergei Diesperov, business coach of business-school EMAS
Seminar questions:
- Recruitment or who have to sell furniture
- Sales by phone (wholesale and retail) - sales to juridical persons
- Service (after sales)
- Sales in stores (most importantly how to sell and not interested the client)
Organizer: business-school EMAS Belarus.
Venue: conference hall ¹ 1 |
| 15.00 – 16.00 |
"Advertising and promotion of design services: foundations of world practice” by Evgenii Cherva, director of advertising agency CHERVA ADPR, chief of portal deZign.by
Organizer: committee of DESIGN WEEK MINSK 2012
Venue: conference hall ¹ 2 |
| 16.30 – 17.30 |
"Correct communication with the customer: how to sell a design-service to anyone” by Natalya Kostukovskaya, director of projects in design-studio «4D-Style» (Minsk)
Organizer: committee of DESIGN WEEK MINSK 2012
Venue: conference hall ¹ 2 |
|
5 th of May, Saturday
|
| 11.00 – 12.00 |
Summarizing. Presentation of the marketing report of the questioning of visitors in frame of competition of the best examples of furniture and accessories "National recognition” by Taisa Shtukina, director of marketing company EMAS Belarus, Belarusian office of an international group of companies EMAS Group
Organizer: marketing company EMAS Belarus.
Venue: conference hall ¹ 1 |
* Programme alterations and additions are possible.
|
|
